The education industry is rapidly evolving, and in the digital age, digital marketing has become a crucial aspect of any institution’s growth strategy. To keep up with the ever-changing digital marketing landscape, many educational institutions are turning to digital marketing agencies for education industry expertise.
With the education technology market projected to reach $998.4 billion by 2030, it’s more important than ever to leverage the latest digital marketing trends and strategies to remain competitive. As we move into 2023, staying ahead of the game and adopting the latest digital marketing strategy that aligns with your institution’s goals is crucial.
In this article, we will explore the top 8 digital marketing trends and strategies for the education industry in 2023 to help you create a marketing plan that delivers results.
-
Video Marketing
Video marketing is one of the most effective digital marketing strategies the education industry can use. With the increase in online education, students are more likely to engage with videos that provide valuable information about courses, institutions, and the education system.
Educational institutions can use videos to showcase their facilities, faculty, and student life, which can help them attract potential students.
In addition to showcasing their facilities, educational institutions can use videos to give an insight into the teaching methods, campus culture, and other aspects of student life.
Videos can also provide valuable information about the courses, curriculum, and faculty members, which can help students make informed decisions.
-
Social Media Marketing
Social media platforms have become an essential part of our daily lives. Educational institutions can leverage social media platforms to promote their courses, engage with students, and share valuable content.
Social media marketing can help educational institutions build a robust online presence and reach a wider audience.
Social media platforms such as Facebook, Instagram, and Twitter can be used to promote courses, events, and other activities. Educational institutions can also use social media to interact with potential students and answer their queries.
Using social media, educational institutions can create a community of students, alumni, and faculty members, which can help promote the institution.
-
Search Engine Optimisation
Search engine optimisation (SEO) is optimising a website to improve its visibility on search engines. Educational institutions can use SEO to rank higher on search engine results pages (SERPs) and attract more potential students.
This can be achieved by using relevant keywords, creating high-quality content, optimising website speed and user experience, and building backlinks.
Educational institutions can improve their chances of ranking higher on SERPs by conducting keyword research and using relevant keywords throughout their website.
Additionally, creating high-quality content that provides value to the readers can help improve website rankings and attract more traffic.
Optimising website speed and user experience can also improve website rankings and reduce bounce rates. Educational institutions can achieve this by using a mobile-responsive design, optimising website speed, and ensuring that their website is easy to navigate.
-
Content Marketing
Content marketing is a digital marketing strategy that involves creating and sharing valuable content to attract and retain a target audience.
Educational institutions can use content marketing to educate potential students about their courses, faculty members, and facilities. Content marketing can help institutions build trust and establish themselves as thought leaders in their industry.
Educational institutions can create various types of content, including blog posts, infographics, eBooks, whitepapers, and webinars. By creating high-quality and informative content, educational institutions can attract potential students and retain existing ones.
-
Email Marketing
Email marketing is a low-cost digital marketing method that schools may employ to stay in touch with prospective students, graduates, and other stakeholders.
When used properly, email marketing may help educational institutions foster meaningful connections with their subscribers by facilitating the delivery of highly relevant and contextualised communications.
Email marketing is useful for schools to spread the word about their programmes, events, and more. Email marketing also allows them to tell prospective students about important details like application deadlines, costs, and available scholarships.
-
Influencer Marketing
Influencer marketing is a digital marketing strategy that involves partnering with influencers to promote products or services. Educational institutions can partner with influencers, such as industry experts, alumni, or students, to promote their courses and programs.
Educational institutions can reach a wider audience by partnering with influencers and building trust with potential students. Influencers can help educational institutions to promote their courses, showcase their facilities, and provide valuable information about the education system.
-
Chatbots
Chatbots are AI systems that can have conversations with and provide information to their users. Chatbots allow schools to respond quickly to students’ inquiries and resolve their concerns in real-time. Having satisfied students and less stressed-out faculty is a win-win for schools.
With the help of chatbots, schools may provide immediate assistance to kids whenever they need it. It’s possible to use a chatbot to get information about classes and programmes, as well as get answers to commonly asked concerns concerning enrollment.
-
Virtual Reality
Virtual reality (VR) is an emerging technology that educational institutions can use to provide immersive learning experiences to their students. VR can help students learn more engagingly and interactively, improving their retention and understanding.
Educational institutions can use VR to create virtual classrooms, field trips, and other learning experiences. VR can be used to provide hands-on training in subjects such as engineering, architecture, and medical sciences.
Final Words
In 2023, the education industry will have a tremendous opportunity to leverage digital marketing strategies to attract and retain students. To achieve this, educational institutions can partner with a digital marketing agency for the education industry.
Such an agency can offer specialised knowledge and expertise in search engine optimisation (SEO), content marketing, social media management, email marketing, and paid advertising to develop and execute a successful digital marketing strategy.
By adopting these strategies, educational institutions can establish themselves as thought leaders in the industry and meet the evolving needs of their students.
